BBC Radio 4’s Today program as well as 5 Live Morning meal shed audiences this springtime, sector numbers show.Today’s target market came by 839,000 year-on-year, while 5 Live Morning meal was down 337,000, according to Rajar, which checks UK radio listening.The BBC said a quieter news program in the second quarter of this year was partly to blame.Last spring saw a breeze basic election, the Grenfell Tower fire and also 3 terrorist strikes in the UK.The BBC said:”There were record figures (7.82 million)in 2014 as the country counted on Today during substantial news occasions.
” Audience figures rise and fall for news programs across TELEVISION and radio according to information occasions and also the most recent Today numbers show a continual loyal listenership and a general rise since 2014.” While information and also speech programs may have recorded a loss, lots of music and also amusement shows went up.Image copyright Getty Images Photo subtitle Rickie(left ), Charlie(
centre )and also Melvin (appropriate)existing the Kiss breakfast program Compared with spring 2017, Outright’s breakfast show-presentedtill recently by Christian O’Connell -included year, with Roman Kemp’s morning meal program losing 53,000 listeners, however the show mindful the quarter as well as held its title as the most listened to breakfast radio program in London.Away from morning meal, LBC brought in 2.1 million listeners across the UK, an increase of 62,000 listeners on the exact same period in 2014. Capital Xtra, the metropolitan music terminal which rebranded from Option FM in 2013, recorded its greatest ever before audience of 1.8 million.Other specialist songs stations to tape-record a yearly boost included Radio X, which increased to 1.7 million once a week listeners.BBC specialist terminals additionally taped healthy numbers, consisting of R&B and hip hop terminal BBC Radio 1Xtra, which got to 1.03 million audiences-up on both the year and the quarter.Image copyright Getty Images Picture caption Roman Kemp provides the Funding breakfast show The BBC’s Eastern Network tape-recorded 672,000 audiences- also up on both the year as well as the quarter -while BBC 6Music gotten to 2.4 million- a decrease on the previous quarter but an increase year-on-year. BBC Radio 1 recorded its greatest ever target market throughout digital systems, but the station was down general on both the quarter and also the year-reaching9.24 million regular listeners.Controller Ben Cooper claimed:”At a time of huge , as well as a document 16 million weekly viewers of our YouTube material.”
year, with Roman Kemp’s morning meal program losing 53,000 listeners, however the show mindful the quarter as well as held its title as the most listened to breakfast radio program in London.Away from morning meal, LBC brought in 2.1 million listeners across the UK, an increase of 62,000 listeners on the exact same period in 2014. Capital Xtra, the metropolitan music terminal which rebranded from Option FM in 2013, recorded its greatest ever before audience of 1.8 million.Other specialist songs stations to tape-record a yearly boost included Radio X, which increased to 1.7 million once a week listeners.BBC specialist terminals additionally taped healthy numbers, consisting of R&B and hip hop terminal BBC
Radio 1Xtra, which got to 1.03 million audiences-up on both the year and the quarter.Image copyright Getty Images Picture caption Roman Kemp provides the Funding
breakfast show The BBC’s Eastern Network tape-recorded 672,000 audiences- also up on both the year as well as the quarter -while BBC 6Music gotten to 2.4 million-
a decrease on the previous quarter but an increase year-on-year. BBC Radio 1 recorded its greatest ever target market throughout digital systems, but the station was down general on both the quarter and also the year-reaching9.24 million regular listeners.Controller Ben Cooper claimed:”At a time of huge , as well as a document 16 million weekly viewers of our YouTube material.”
, as well as a document 16 million weekly viewers of our YouTube material.”
Having a tv that can double up as a mining gear seems like something out of a sci-fi flick. But Bitcoin Mining Giant, Canaan, has actually pulled this off and also is providing its customers an individual mining rig in the convenience of their homes.First Computers,
Then Smartphones, Now Television Bitcoin Mining Globe’s 2nd biggest producer of Bitcoin mining rigs, Canaan Creative, is setting new records as it unveils the globe’s first Bitcoin mining tv. The television, called AvalonMiner Inside, is furnished with an integrated Bitcoin mining chip, with Android compatibility for mobile control. AvalonMiner Within has a handling power of 2.8 trillion hashes per secondly. Its most effective mining maker can refine 11 trillion hashes per second.Canaan was founded in 2013 by N.G Zhang, and it is known for manufacturing chips designed for Bitcoin mining. Its greatest competitor is Beijing-based Bitcoin miner, Bitmain Technologies. The launch of the tv follows the firm submitted an IPO application in Hong Kong in Might 2018. The IPO is expected to elevate a tremendous$1 billion.< div itemscope itemtype =https://schema.org/WPAdBlock data-adid =6645 data-type=custom_code >
According to the mining firm, the AvalonMiner Within is powered by artificial intelligence as well as has a voice function. The tv can additionally compute Bitcoin mining success in real-time. Whatever electronic money the individual gains can be used to purchase enjoyment content or physical presents via Canaan’s platform.The launch of the TELEVISION
collection belongs to the firm’s plan to develop a wider individual base. It also plans to make residence appliances as part of the next generation of blockchain innovation. Circulation will certainly be performed to services that will, in turn, offer to customers.Xiao Lei, a Beijing-based Bitcoin expert, sees Canaan’s relocation as extravagant. He is making serious strategies to begin its IPO. The firm submitted for a going public(IPO)application to the Hong Kong stock exchange. The IPO is anticipated to elevate $1 billion.According to reports, Canaan plans to begin trading in July 2018. The proposition is sponsored by Morgan Stanley, Deutsche Financial Institution AG, CMB International Funding
Ltd, and Suisse Group AG. Canaan filed for an IPO in 2016 yet later canceled due to regulative deadlock. The company likewise had strategies of listing on the National Equities Exchange and Quotations market. But this plan was ditched in favor of the Hong Kong IPO. An effective listing would make the firm the first Hong Kong IPO in currency. Follow us on
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Two shows are happening this weekend break as component of the Malta International Arts Festival.Today, the Malta
Philharmonic Orchestra and also the Malta Youth Band, under the instructions of Sergey Smbatyan, exist Mediterranean Soul.The joint concert will certainly discover the musical heritage of the diverse cultures sharing the Mediterranean Sea by drawing on the region’s music customs, such as Tchaikovsky’s Capriccio Italien, in addition to Charles Camilleri’s Mediterranean Dances and Joseph Vella’s Rapsodija Maltija for violin and string band, with the MYO’s concertmaster Stefan Calleja in the solo role.Mediterranean Soul is occurring at Pjazza Teatru Rjal in Valletta at
9pm. Tomorrow, the Royal Concertgebouw Orchestra (RCO)of Amsterdam is carrying out for
the first time in Malta.The show types part of the band’s continuous scenic tour of all 28 participant states of the European Union, RCO Fulfills Europe, and will certainly see the engagement of participants of the Malta Youth Band during the opening job Overture to Don Giovanni.Milanese principal conductor Daniele Gatti will then lead the band in Mendelssohn’s Violin Concerto as well as Beethoven’s Seventh Symphony in A Major. The concert will certainly take place at the Manoel Theatre in Valletta at 9pm. The festival will likewise see numerous artists– from vocalists to professional dancers to actors– showcasing along the streets of the funding city in an efficiency
labelled Artibusk.Two exhibitions, Expatriation Homes by benefactor as well as photographer Reza Deghati, and also Watercolour Madness by local artist Kenneth Zammit Tabona, are opening today at the Past master’s Palace in Republic Street and also at the Malta Culture of Arts, specifically. Entry to both exhibits is free.The Malta International Arts Festival runs till July 15. For more details and also tickets, check out.
No, you are not becoming crankier as you approach middle age – music is indeed getting worse every year. And the marketing industry’s obsession with optimisation is to blame.
In late 2017, the YouTube channel Thoughty2 published a video exploring how music has changed over the decades. After starting with The Beatles, the narrator continues with an example of classic British understatement: “Fast forward to 2010, when Justin Bieber released his hit single Baby. This is generally considered to be a bad move.”
According to the research in the video, lyrical intelligence, harmonic complexity, and timbral diversity have decreased while dynamic range compression has been used to make music louder and louder. In short, songs are becoming stupider – especially since every hit now includes the “millennial whoop” as well.
“Instead of experimenting with different musical techniques and instruments, the vast majority of pop music today is built using the exact same combination of keyboard, drum machine, sampler, and computer software,” Thoughty2’s narrator states. “This might be considered as progressive by some people, but it truth it sucks the creativity and originality out of music – making everything sound somewhat similar.”
As a rule, businesses do not like risk. The video states that record companies today must spend anywhere from $500,000 to $3m to sign and market a new artist. That is a lot of money to spend on a band without being fully confident of success.
To minimise the risk and maximise the potential return, these companies optimise the music to do whatever seems to have worked in the past. Same set of instruments? Check. Simple lyrics? Check. Is it loud? Check. Simple melody? Check. Can you dance to it? Check. Millennial whoop? Check check.
But that optimisation process is a downward spiral that will result only in songs that will make Rebecca Black’s Friday sound as brilliant as Led Zeppelin’s Kashmir. It is creating music by paint-by-numbers. It is ticking boxes rather than being creative. And the same thing is occurring in the marketing industry today.
The rise of optimisation
After my first career in journalism years ago, I went into marketing and at one point met with a recruiter who was looking for a digital marketer. “I need an expert in SEO, ASO, and SMO,” she told me, further rattling off a lengthier list of random acronyms.
“Optimisation” became all the rage after companies discovered in the 2000s how much traffic websites could attract from search engines. After the birth of search engine optimisation (SEO), marketers tacked on the latter word to create “app store optimisation” and “social media optimisation” as well as countless other uses where the term also made little sense.
App store optimisation (ASO) looks for hacks to increase a mobile application’s ranking and findability in places such as the Google Play Store and Apple’s App Store – rather than, you know, creating and promoting a real, useful app that people will like. Social media optimisation (SMO) is a useless term because social media is simply a set of channels and tools that can be used for any specific promotion tactic.
Now, businesses have always discussed general best practices. My last job in journalism in the 2000s was serving as the editor-in-chief and executive director of the Boston non-profit newspaper Spare Change News. (It is one of the newspapers in the United States that are modeled on The Big Issue in the UK.)
In that role, I once attended an annual convention of the North American Street Newspaper Association that was held in Halifax, Canada. There, the assembled staffers discussed the best practices in terms of pricing, circulation, and countless other topics. Today, marketers talk about optimisation, which often means the best practices in line with someone else’s algorithms or what has purportedly worked for others.
Buffer has published studies on the ideal lengths of everything from blog posts to tweets to headlines to Facebook updates. HubSpot has reported the best times to post on social media. But in the end, both best practices and optimisation come down to the same thing: doing what everyone else is doing.
The perils of optimisation
Once, I was in a meeting where people were discussing how to get more traffic from blog posts spread on Facebook. The ideas focused on using psychology and gaming the social network’s algorithm: “Let’s ask people to comment on posts to increase engagement!” and “Let’s change the posts so that they are lists whose headlines start with numbers!”
“Make a funny, creative video advertisement instead,” I suggested, noting the reach that humorous videos receive on Facebook. But no one listened. Everyone cared so much about optimising the form of the creative that no one thought about the creativity of the creative. They prioritised the form over the function.
The perfect example of this is when marketers see studies on which headlines get the most “engagement.” In June 2017, Buzzsumo analysed 100m headlines and found this information on which headlines receive the most clicks, “likes,” and shares on Facebook:
Too many digital marketers use such information and focus on producing whatever marcom is cheapest and then optimising it. Here is a sample of recent blog posts on Medium from a certain prolific marketing writer:
- 5 Strange But True Habits of the World’s Richest People
- 5 Smart Reasons to Create Content Outside Your Niche
- 5 Simple Hacks to Sharpen Your Emotional Intelligence
- 10 Insanely Good Reasons You Should Publish On Medium
- 3 Unusual Hacks to Completely Up Your LinkedIn Game
Too many marketers go overboard and focus on optimisation to produce rubbish marketing such as clickbait blog posts with the same headline format such as this: [number] [unnecessarily strong adjective] [noun] to [achieve some goal].
The internet will continue to be flooded with boring, optimised posts that all have the same title formats in an effort to get clicks or satisfy other short-term metrics. But optimisation is the enemy of creativity and leads to worst long-term results. (Just look at how many reboots of successful TV shows from the 80s and 90s have failed today. The studios likely thought that copying what was done before would guarantee another success.)
Redundant optimisation quickly becomes cliched, hurts the brand, and is obvious to consumers. If Oxford Academic were to title journal articles in the above manner, the Oxford brand would become laughable. The only way for BuzzFeed News to be taken seriously – and the publication is indeed doing excellent journalism – has been to decouple its brand from the notoriously clickbait parent company.
Optimised reflects only short-term thinking. Using clickbait to get people to a website is the same as knocking people over the head and dragging them into your store. They may be there, but they will not buy anything because they will hate your brand.
When everyone optimises for everything, it is no longer a competitive advantage. The only true competitive advantage that people will have is what rests in their brains – creativity. Without that, you will only be as good as everyone else.
The benefits of creativity
According to an updated study in Admap magazine by Data2Decisions founder Paul Dyson, creativity is – by far – the second-best profit multiplier after market size:
Optimisation and best practices aim to do what someone else defines or the best of what everyone else does – but nothing more than that.
“Best practice is like training wheels – it keeps you safe whilst you’re learning how to excel in your industry,” Helen Pollitt, head of SEO at the British digital marketing agency Reflect Digital, said. “To really differentiate yourself from the competition you need to be open to experimentation and growth, true optimisation requires facing failure. The issue with sticking to the safe zone of best practice is it stifles creativity.”
The best depiction of the benefit of being different that I have seen comes from this BBH ad:
People notice what is different. And if your marketing does not get noticed in the first place, nothing else you do matters. As BBH London strategy director Lucian Trestler recently put it:
“‘Difference’ isn’t just a two bob philosophy or a frivolous creative penchant. It is the most powerful communications tool there is to deliver commercial results. We have a vast amount of data to support that. Evidence from neuroscience, marketing science and creative effectiveness data all agree on this point; difference is commercially safer than ‘safety.’”
Optimising based on data or algorithms is easier than being creative – but it is not always better, according to Wistia co-founder and chief executive Chris Savage.
“Today, everyone scores their leads with Marketo and A/B tests thirty different varieties of their landing page. You can’t get a competitive advantage doing that stuff anymore. You could say that as the percentage of marketers with a certain tech stack or using a certain tool approaches 100%, the competitive advantage you reap from it approaches zero,” he once wrote. “Using data to scale your marketing is critical. But when we all have access to the same types of data, it won’t be the data that differentiates us — it’ll be the art.”
Tom Goodwin recently said something similar: “A/B testing seems to be getting out of hand. Seems to be a way to offload decision making, not have a strategy, or gut or courage. What great art/music/products would ever be made this way?”
But tell that to those digital marketers who think only in terms of optimisation. Tell that to high-tech chief executives who want to mimic the marketing of competitors and think that they need only a differentiated product to be successful. (Just like record companies, startups are risk-averse because they do not want to lose the millions of investor dollars.)
In a quote attributed to John Ward from B&B Dorland in England, “advertising is a craft executed by people who aspire to be artists but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem.”
At Digital Annexe University in 2015, Dave Trott gave a classic speech on creativity. Effective communications, he said, needs to have an impact, needs to communicate, and needs to be persuasive. “Impact” is the most important part.
“Impact will get you on the radar,” he said. “Without impact, there’s nothing there. There might be a bloke outside on the street right now telling us the secret of all life, and we’ll never know because we can’t hear him. Without impact, nothing happens.”
Now, take the desire of so many marketers to optimise all collateral to match some alleged universal standard. How will their work be different from that of everyone else? How will their work stand out? How will their work have an impact?
“Optimisation might work for certain businesses for a certain amount of time,” Steve Daniels, an independent graphic designer in the UK, said. “This course of action may feel safer, but it only remains safe if there are no competitors who disrupt the market or start playing the brand game in a strong way. As soon as that happens, focusing on creativity is a great a way to play the long game – and to invest in your future success.”
If your business wants to remain safe, no one will notice you. Taking creative risks is how you become memorable.
A quick recommendation
So, if you want to listen to an album where the musicians wrote their own material, played dozens of instruments, and created songs that are lyrically intelligent, harmonically complex, and timbrally diverse, I have an assignment for you.
Listen to records or remastered CDs of the Moody Blues album In Search of the Lost Chord (1968) and The Smiths’ song How Soon Is Now? (1985) with a good pair of noise-cancelling headphones and some refreshment of your choice. Maybe it will kickstart some creative inspiration.
After all, the Beatles will be remembered forever. Justin Bieber will not.
The Promotion Fix is an exclusive biweekly column for The Drum contributed by global marketing and technology keynote speaker Samuel Scott, a former journalist, consultant and director of marketing in the high-tech industry. Follow him on Twitter. Scott is based out of Tel Aviv, Israel.
A clip from the video clip Tether by the musician Maria regarding the prisoner Karen’s steed Salvatore The artist
Four young Australian musicians have gotten over a host of unusual difficulties to develop collective video artworks with 4 inmates of Risdon Jail, near Hobart, Tasmania.
“The process of the musicians and also inmates making video clip works together, in a room where the inmates can’t be identified, the prison can’t be shot therefore much modern technology is prohibited, became not limiting however quite fascinating from a conceptual and material perspective,” claims Grace Herbert of Hobart-based Constance ARI (artist-run initiative) who co-facilitated the job with her colleague Lucy Parakhina.Parakhina states the project
, labelled Pink Royal residence after the label provided to the formerly gaudily painted prison structure, was”to commission jobs that represented the lived experience of individuals in incarceration, as well as opened up area for the prisoners to have an equal innovative role in their production “. The video clips are on view in a previous Goodyear tire building in Hobart from 9-24 June as part of Dark Mofo, a celebration arranged by David Walsh’s unconventional Museum of Old and also New Art just north of Hobart.Risdon prison Lucy Parakhina The artist/inmate partnerships are Samuel and also Kristy, Dexter and also Patrick,
Tess and also Michael and Maria as well as Karen.”The prisoners aren’t permitted to
be recognized for ethical factors, so the artists agreed to go with their given names too, “Herbert says.The death of time in incarceration was the loosened style of all the Pink Palace videos. Musician Maria’s job is a stop-motion video showing a colored equine trotting. The ideas for this was Salvadore
, the fictional steed which has actually comforted prisoner Karen as well as rested at the foot of her bed. “(Salvadore)had been with her throughout her trial as well as sentencing and now dealt with her in the prison,”Maria states. “The following time I saw her, he had escaped and also she informed me she would certainly painted hundreds of grains of rice green to look like lawn, and left them in a bowl by her bed in an effort to coax him back. She likewise shared exactly how sometimes she’ll call the warder on night responsibility, asking if they’ll go and try to find (Salvadore)in the prison grounds. She claimed some guards satisfy the request, stating they enjoy to do it if it assists her rest.”When Maria revealed Karen the ended up video clip, Karen stated: “I ‘d hug you however I’m not permitted to.” The other artists said seeing Risdon, in spite of its difficulties, had actually been enjoyable. “Kristy’s kindness and also dark humour have actually got her through, and also they did me also,” artist Samuel said.A short walk up the road from the Goodyear structure is possibly one of the most bizarre of the Dark Mofo projects. Acclaimed and respected Sydney efficiency artist Mike Parr was interred listed below the asphalt surface area of Hobart’s busy Macquarie Road for 72 hrs. Parr had water, however no food, and resided in a steel container gauging 4.5 m x 1.7 m x 2.2 m. Titled Underneath the Bitumen the Artist, the job was developed to” memorialise the victims of 20th-century totalitarian physical violence”, consisting of”the genocidal violence of 19th-century British manifest destiny in Australia”, according to Dark Mofo. Parr resurfaced on Monday. In her own words: the artist Maria, that dealt with Risdon prisoner Karen
The experience collaborating with Karen has been extreme and also troubling at times, however likewise extremely proposing me. She’s really busy in the jail with everyday consultations, training courses and also jobs, so it was generous of her to be dedicated to this job. We satisfied regular and she was very open with me. Our relationship has been
a curious unraveling due to the fact that I’m not actually permitted to share personal details
with her … however via the act of making a piece in reaction to her experience as well as sharing it with her, I feel we have a special distance I can’t actually contrast to anything.Her visibility goes to when regulating and also at risk. She’s intelligent as well as complicated, as well as talks openly concerning her background, often with laid-back dark humour connecting to the extra painful cases. Her deal with mental wellness is something she recognized throughout. She is extremely informed on the subject as well as well able to discern hallucination from truth. Part of her active routine consists of getting support from psychological health and wellness professionals within the prison.I knew from the starting this collective item had not been going to be driven by a political review of jail, yet something much more intimate from he or she, exploring their narratives and the prospective darkness of mental ill health, in the context of imprisonment. After hearing account after account from Karen’s individual history I was starting to feel a little bit lost in a sea of shocking, troubling information. I could not sleep extremely well and also suggestions weren’t really creating in my aware mind. (Constance ARI was extremely helpful as well as provided sessions with a professional psychologist to everybody.)I recognized Karen wished to make some kind of linear tale about a person that has dark times but survives it ultimately. She was also quite determined regarding not being seen as a sufferer. I recognized with her dissociative hallucinations becoming part of her tales, as well as eventually after an hour-long interview as I was about to leave, she spoke about Salvadore. He was a white steed that had actually been with her throughout her court looks and now dealt with her in the jail. The next time I saw her he had actually escaped, as well as she informed me she ‘d repainted hundreds of grains of rice environment-friendly to resemble yard, and also left them in a bowl by her bed in an effort to coax him back. The following week she had stuck hand-written join in her area begging with him to return. It was transferring to see her innocent vulnerability via this dealing device, paradoxical to her normally tough exterior,
and also her determination to divulge it was heartening. She additionally shared just how at times she’ll call the warder on evening duty asking if they’ll go and also look for him in the jail premises. She said some guards met the request, stating they would certainly enjoy to do it if it assisted her sleep.At the moment I was investigating mental health, folklore and also Jung’s concepts of the cumulative subconscious and the shadow self. I discovered myself having a persisting dream of four white equine legs running and also galloping versus a dark history. I felt a press to choose this imagery as well as discover it better. I found some fascinating links with human movement, and imagery that resembled Karen’s psychological state to me. I chose to make a type of cyclic depiction of her mental battle, with Salvadore standing for not a delighted ending therefore, but something attractive and protective that shows up in the depth of her battle. The weekly conferences continued and also Karen was fascinated by the proposed concept, though neither people can actually picture the outcome. I worked in a cool, blacked-out workshop, making
really loose and straightforward illustrations making use of oil paint, as well as tape-recording them in stop-motion computer animation layout. It’s a slow and tiresome process that becomes automated for me in time. I worked with a dazzling musician pal in Melbourne(Leni Philippe-Janon )for the audio. When I can lastly show Karen the job I was fairly nervous, suddenly feeling the risk of relying on this semi-conscious technique as well as importance to interact something so mystical as well as individual to her … and also aware I didn’t have much time to change it if she didn’t feel it was successful. Her action was that she really felt extremely connected to the job, noticing various images appropriate to her, also some that had actually been unintentional for me. She requested I fine-tune a few points to do with timing and also intensity, but the imagery really reverberated for her as well as she enjoyed it numerous times, simply responding. Prior to leaving she claimed:”I ‘d hug you, yet I’m not allowed hug you”so we embraced ourselves before she went off to her next consultation.
At least one Salt Lake City-area radio station has actually stopped airing an advertisement opposing Utah’s Proposition 2 after complaints that the place consisted of false and also deceptive declarations about clinical marijuana.